When Quantum launched its medical division more than a decade ago, it didn’t just enter a new market. It changed its playbook. Instead of relying on third-party distributors to move products, Quantum Medical chose to go directly to hospitals, health systems, and the people who actually use their solutions.
The team behind that shift? Director of Healthcare, Elizabeth Faller, and Director of Sales, Tina Daron.
We sat down with Liz and Tina (while they were on the road visiting clients, naturally) to hear how Quantum Medical was built from the ground up, what makes their team so different, and why they believe no one else does what they do.
Let’s start with where you are right now. Is your team based in Miami?
Liz Faller: I was born and raised in Miami and have been with Quantum for 32 years. So yes, I'm in South Florida. Tina lives in Frisco, Texas. She's been with us almost 14 years and leads our sales efforts for the medical division.
Tina Daron: Our medical team is pretty spread out. Project managers are based in Tennessee, but we also have staff in Chicago, Tampa, Texas—really, all over the country.
So what does the structure look like? How does the medical division operate?
Tina: We have an internal team in Franklin, Tennessee, handling CAD, quotes, logistics, and installation. Then we have over 50 independent reps across the country who manage day-to-day sales. Our project managers are involved in everything from space planning and renovations to new construction. They build hospitals from the ground up.
Liz: Tina and I started this division in 2012. It was a brand new division for our company. Tina and I partnered right from the get-go because I had no medical experience. So we created product lines specific to the medical industry and focused on selling specialty medical equipment, including cabinets and carts—basically anything you put something in or on within the hospital.
What does "conception to completion" look like in practice?
Tina: We don't just sell you a shelving unit. We ask, what are you using it for? Where's it going? What isn't working today? Then we design a solution. And we follow it through: logistics, delivery, assembly, installation. Our install team is white-glove—they unpack, build, clean up, and walk the space with the customer.
And this approach started with one big contract, right?
Tina: Yes—Liz went after the largest GPO at the time, HealthTrust (HPG), and got it. She called me and said, "Can you come on board and let's figure this out together?" We built the division to answer the needs of that contract, and then expanded.
Liz: And now we hold all the major healthcare contracts. Not just the parents—we handle offshoots, too.
What are the real-world storage problems you solve in hospitals?
Tina: Space. It’s always space. Architects plan for patient rooms and ORs, but forget storage. We go from designing a large storage room to fitting everything into a closet because someone wants to squeeze in another OR.
Liz: And our products can increase storage capacity by 40%. Other issues? Dust control, nurse hoarding, expired inventory, poor visibility. We standardize products across systems so every hospital gets what it needs, with no surprises.
How do reps and project managers collaborate in all this?
Liz: The relationship piece is huge. Our PMs follow equipment planners from project to project, state to state. Reps manage territories, but PMs follow trust.
Tell us something that sets your team apart culturally.
Liz: All our project managers are dynamic women—not by design, it just happened. They're experienced, sharp, and not afraid to get dirty on a job site.
Tina: It’s a strong team, with different personalities. Some are ultra-organized, others more chaotic—but everyone gets it done.
Speaking of personalities: You’re storage experts. How does your junk drawer look? What about your garage?
Liz: My garage is immaculate. I open it, and the neighbors literally say "ooh" and "ahh."
Tina: Mine? Let’s just say the door stays shut. But I know where everything is. It’s labeled. There’s a method to the madness.
Liz: But you need that because you have those nurses who are the same—organized chaos, right? They constantly need solutions to keep them on the right track. And then you have the nurse who's extremely OCD. So our mix of personalities and quirks makes for a perfect setting.
Liz and Tina, thanks for your time and insight on Quantum Medical!
